PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN NASABAH PADA PD BPR-BKK PURWOKERTO

Authors

  • Feriani Budiyah Fakultas Sosial, Ekonomi dan Humaniora, Universitas Nahdlatul Ulama Purwokerto
  • Hendi Pradana Adi Putra Fakultas Sosial, Ekonomi dan Humaniora, Universitas Nahdlatul Ulama Purwokerto

Keywords:

Tangible, Reliability, Responsiveness, Assurance, Empathy, Customer’s Satisfaction

Abstract

Govermance Corporation of Loan Public Bank BKK Purwokerto Branch is goverman corporation which
run banking sector. Development of bank average in Purwokerto is fast, it causes hard competition. It
also causes PD. BPR BKK Purwokerto Branch increase it’s service quality for getting costumer’s as
much as it can. This analysis result shows that tangible, reliability, responsiveness, assurance and
empathy influence positive and significance towards customer’s satisfaction of PD. BPR BKK
Purwokerto Branch.

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Published

2026-02-24

Issue

Vol 2, No 2 (2020): Desember

Section

Articles