IDENTIFIKASI PENGGUNAAN COMPANY PROFILE PENGRAJIN LURIK KLATEN DALAM DIGITAL MARKETING

Abstract

In the digital era like today, digital/on-line-based marketing methods are things that must be followed
by business people. Building a good digital marketing infrastructure requires a company profile, data
content, creation and processing of data content. Digital marketing activity is conveying company
information to consumers on an ongoing basis. The Klaten Lurik Industry is a superior product of the
Klaten Regency which still requires assistance in terms of using digital marketing and preparing
digital marketing infrastructure. The aims of this research are 1. To identify the use of the Klaten
lurik craftsman company Profie in digital marketing, 2. To find out the availability of product
databases (digital content), and its manufacture, 3. To find out digital marketing activities through
any media, and their management. The research method used is descriptive qualitative method. The
results of this study are 1. The use of company profiles and product data bases is still slightly owned
by craftsmen, 2. The creation of digital content still uses smart phones and without any editing
process, 3. Digital marketing web services are still used predominantly through social media and e
commerce