EKSPLORASI PERSEPSI KARYAWAN TERHADAP BUDAYA  OGANISASI DAN DAMPAKNYA TERHADAP  KETERIKATAN KERJA : STUDI KUALITATIF DENGAN  NVIVO PADA KARYAWAN BANK KALSEL   CABANG BANJARMASIN : EKSPLORASI PERSEPSI KARYAWAN TERHADAP BUDAYA  OGANISASI DAN DAMPAKNYA TERHADAP  KETERIKATAN KERJA : STUDI KUALITATIF DENGAN  NVIVO PADA KARYAWAN BANK KALSEL   CABANG BANJARMASIN

Gusti Meinar Girda Ariani; Nurul Hasanah; Siti Hernita Octavia; Ulumiddin; I Made Suparta

Authors

Gusti Meinar Girda Ariani Fakultas Ekonomi, Universitas Islam Kalimantan MAB Banjarmasin
Nurul Hasanah Fakultas Ekonomi, Universitas Islam Kalimantan MAB Banjarmasin
Siti Hernita Octavia Fakultas Ekonomi, Universitas Terbuka Surabaya
Ulumiddin Fakultas Ekonomi dan Bisnis, Universitas 17 Agustus 1945 Surabaya
I Made Suparta Fakultas Ekonomi dan Bisnis, Universitas 17 Agustus 1945 Surabaya

Keywords:

Organizational Culture,, Employee Perception, Work Engagement, NVivo, Qualitative Study, Regional Bank.

Abstract

This study aims to explore employees’ perceptions of organizational culture and its impact
on work engagement at Bank Kalsel, Banjarmasin Branch. Using a qualitative approach
and case study design, data were collected through in-depth interviews with five informants
and analyzed using NVivo 12 software. The findings reveal that the organizational culture,
characterized by values such as integrity, teamwork, and supportive leadership, plays a
crucial role in shaping employee engagement. Employees expressed a strong sense of
belonging, loyalty, and intrinsic motivation toward the organization. Data visualization
through Word Cloud and Tree Map reinforces the finding that organizational culture
significantly influences work spirit and commitment. This study highlights the importance
of fostering an inclusive and supportive work culture to enhance sustainable employee
engagement.

EKSPLORASI PERSEPSI KARYAWAN TERHADAP BUDAYA OGANISASI DAN DAMPAKNYA TERHADAP KETERIKATAN KERJA : STUDI KUALITATIF DENGAN NVIVO PADA KARYAWAN BANK KALSEL CABANG BANJARMASIN